Glimpse
Challenge
Contextualize a new phygital technology for Gen-Z use cases and design end to end solution. Redefine how Gen Z connects socially through interactive capabilities of Ray-Ban Meta smart glasses.
Solution
NDA Protected. Only limited project details can be shared publicly; feel free to reach out, and I’d love to share more about my role and the project's outcome.
Sneak Peek 👀
Secondary research
Secondary research
Secondary research
We explore threads , vlogs and . posts to understand. Gen Z's unfiltered takes on &
We explored threads, vlogs and . posts to understand. Gen Z's unfiltered takes on . , &
We explored threads , vlogs and . posts to understand. Gen Z's unfiltered takes on
. &
Daily life
Daily life
Tech
Tech
Primary research
Primary research
Primary research
20+ self & peer observations
20+ self & peer observations
20+ self & peer observations
150+ survey responses
150+ survey responses
150+ survey responses
An idea share with 11 Gen Z voices
An idea share with 11 Gen Z voices
An idea share with 11 Gen Z voices
Understanding Gen Z
+
Understanding glass's tech and limitations
Understanding Gen Z
+
Understanding glass's tech and limitations
Understanding Gen Z
+
Understanding glass's tech and limitations
Craving Real in a World of Noise
Craving Real in a World of Noise
Craving Real in a World of Noise
Digital Natives
Chronically Online
Digital Natives
Chronically Online
Digital Natives
Chronically Online
Awkward to use in Public
Awkward to use in Public
Awkward to use in Public
No Social Integration
— Solo Gadget
No Social Integration
— Solo Gadget
No Social Integration.
Solo Gadget
Hard to fully integrate into daily life
Hard to fully integrate into daily life
Hard to fully integrate into daily life
Evolved Social Connections of GenZs
Evolved Social
Connections of GenZs
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Person To Person
Person To Person
Person To Person
Gen Z find that meeting face to face is only the start of what social connection truly means.
Gen Z find that meeting face to face is only the start of what social connection truly means.
Gen Z find that meeting face to face is only the start of what social connection truly means.
🤖
🤖
🤖
Person To AI
Person To AI
Person To AI
75% of Gen Z uses AI
They use them as a mentor, friend, assistant, even a silent companion. They've personified it.
75% of Gen Z uses AIThey use them as a mentor, friend, assistant, even a silent companion. They've personified it.
75% of Gen Z uses AI
They use them as a mentor, friend, assistant, even a silent companion. They've personified it.
📱
📱
📱
Person To Digital
Person To Digital
Person To Digital
Gen Zs as digital natives stay connected through their devices with social media, messaging, or sharing content.
Gen Zs as digital natives stay connected through their devices with social media, messaging, or sharing content.
Gen Zs as digital natives stay connected through their devices with social media, messaging, or sharing content.
User Testing
User Testing
User Testing
We ran mid-fi usability testing with current and non-users, and hosted a co-creation workshop.
We ran mid-fi usability testing with current and non-users, and hosted a co-creation workshop.
We ran mid-fi usability testing with current and non-users, and hosted a co-creation workshop.
We mapped over
We mapped over
We mapped over
5000
5000
5000
Data Points
Data Points
Data Points
Suggested
Suggested
Suggested
991
991
991
Raw Ideas
Raw Ideas
Raw Ideas
Filtered
Filtered
Filtered
80
80
80
Ideas Using Round-Robins
Ideas Using
Round-Robins
Refined them into
Refined them into
Refined them into
13
13
13
Standout concepts
Standout concepts
Standout concepts
That research fueled a massive wave of ideas, 991 to be exact.
Which led to our decision-making framework focused on Feasibility, Relevance to Gen Z, and connection to Meta's Vision of building the future of human connection.
That research fueled a massive wave of ideas, 991 to be exact.
Which led to our decision-making framework focused on Feasibility, Relevance to Gen Z, and connection to Meta's Vision of building the future of human connection.
Looking at the ideas, we noticed a pattern, they were Modular, Expressive, and Deeply personal. That’s when it clicked, all of those selected ideas had the potential to be part of something larger. And, that's how we landed on the Solution.
One feature that led us to create an ecosystem of Inspiration, Creation, and Sharing.
Connect with me to know more about it.
Looking at the ideas, we noticed a pattern, they were Modular, Expressive, and Deeply personal. That’s when it clicked, all of those selected ideas had the potential to be part of something larger. And, that's how we landed on the Solution.
One feature that led us to create an ecosystem of Inspiration, Creation, and Sharing.
Connect with me to know more about it.
Collaborating with experts at Meta on this new technology was an unforgettable experience. It was equally fun and intellectually rewarding. Presenting our work at Meta HQ was a true honor, and knowing that it continues to make an impact globally is something I’m genuinely proud of.
Collaborating with experts at Meta on this new technology was an unforgettable experience. It was equally fun and intellectually rewarding. Presenting our work at Meta HQ was a true honor, and knowing that it continues to make an impact globally is something I’m genuinely proud of.
One feature that led us to create an ecosystem of Inspiration, Creation, and Sharing.
Connect with me to know more about it.
